avva baby is a dc start-up providing organic, seasonal baby food, handmade and delivered fresh weekly. avva came to decent at a place many start-ups find themselves-- their product was developed and brand created, but they were without a definitive strategy for carrying that brand across content rich channels to acquire customers. for a topic as intimate as infant health and nutrition, we knew we needed to develop a story that not only promoted the product, but that built trust and deepened the conversation between avva and its customers.
our solution? to create a lead generation campaign based on expert knowledge of early childhood nutrition and healthy eating for children. we guided avva through the process of building a content-driven campaign, then established a branded voice and visual identity to match. centered on a downloadable guide, our campaign utilizes high-value content, email marketing and social advertising to attract prospective customers and educate them on the value of avva's unique product offering. set to launch this month, we hope this means many more happy babies will be enjoying avva baby food in the coming year!