one feature we especially love about headspace, apart from founder Andy Puddicombe’s super relaxing voice, is the way they visualize their brand with playful graphics. their use of dynamic patterns and illustrations are cohesive, yet slightly unexpected. they gambled on a design style that doesn't follow the stereotypical calming, neutral tones you might expect from a meditation and mindfulness resource. but, they've owned it and made it work. their visuals are not only consistent across all channels, but they're accessible to yogis and non-yogis alike.
do yourselves a favor and download the app - it’s free. there’s a lot of learning, sharing, and growing to be done, and the folks over at Headspace have a lot of love to give.